Conference Sessions

View Breakout Sessions | Speaker Bio's

General Session May 9, 2019

The Mellow Mushroom Franchise Conference general session is your opportunity to learn how Mellow Mushroom is performing, where growth is happening, what are some of the recent lessons learned and how we are planning the future growth of the brand.

Restaurants 2019 and Beyond
General session kicks off with guest speaker Adam Hasley, Director of Research and Insights National Restaurant Association.  Adam will share a big picture view of what is moving the needle in restaurant sales, who is dining out, who is dining at home and what the restaurant industry can expect in the near term.

Mellow Mushroom 2019
President and CEO, Richard Brasch will share key brand highlights from the recent past, the continuing brand strengths and the necessities for future growth of Mellow Mushroom.

The Guest Experience:  Making it Personal
Chief Operating Officer, Mike Foster will take us through the touch points of the Guest Experience. Customer “Satisfaction” is no longer the bar we need to meet.  Exceeding the Guest Experience at every possible point of contact is the new expectation from the guest.  We can “Surprise and Delight” our guests by each of our employees “Making it Personal”.

Mellow Mushroom: A Great Brand and A Growing Business
Vice President Brand Marketing, Anne Mejia highlights recent consumer research on the brand touch points that give Mellow Mushroom a competitive advantage and the programs that build on those advantages to help you grow your business.

The Founder's Conversation
The Founder's Conversation features Jim Koch, founder of The Boston Beer Company.  Moderated by Chief Operating Officer, Mike Foster, this promises to be a lively discussion with a founding father who is passionate about product quality and has lived through the various stages of business growth.

Breakout Sessions May 9, 2019

Each session is offered four times: 11:15am | 1:40pm | 2:40pm | 3:40pm
View Speaker Bio's

1. IGNITE Off Premise Sales
Jessica Gershon, HGI Director of Brand Development, will host a panel of industry experts who will help us navigate the dynamic and powerful new business channels that off-premise provides. Panelists will share tips, best practices and tools that you can start using today to grow your business.

2. A Look Ahead: Voice, Social and Loyalty and the Mellow Customer Experience
Moderated by Steve Parker, Jr., Co-Founder and Managing Partner of Levelwing
Reaching new Mellow guests and retaining existing Mellow users is quickly evolving. Join an esteemed panel of experts for a lively and insightful conversation as we explore how to harness the power of voice activated search, today’s fastest growing technology; understand how loyalty works to build revenue; and how you can realize the full potential of social media at your Mellow Mushroom.

3. Supply Chain: Strategic Outlook - Driving Unit Level Economics
Michelle Longo, HGI Director of Purchasing and Supply Chain, hosts an overview on why it’s critical to execute food safety standards, the commodity market outlook and what that means for Mellow Mushroom procurement and the state of distribution.  Michelle will share the recent investment HGI has made to implement Arrowstream, a supply chain technology portal, and how this tool can drive value and money directly to Mellow Mushroom franchisees.

4. Beverage Innovation
Jonathan Pogash, aka the Cocktail Guru, is committed to preserving the craft of the cocktail. Jonathon hosts a lively session on beverage trends and how Mellow Mushroom franchisees can put those into practice.  This hands-on session includes mixing and sampling some innovative and unusual combinations of ingredients.

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